About Us:

The Royal Society for Public Health (RSPH) is the world’s longest-established public health organisation. Our operational activities include qualifications, publishing, accreditation and national/regional programmes.

We are looking for a proactive Digital Content Executive to support our work, particularly around our website, marketing, film/video production and other creative activities. You will be creative, diligent, ambitious and very much a team player, deadline driven and focused on achieving results.

Purpose of the Role:

To run the day-to-day management of the RSPH Website; contribute to our marketing and external affairs activities; and provide digital support to our membership, events and qualifications departments.

Role and Responsibilities:

• Manage the website’s content on a daily basis - adding, removing and updating content on demand, helping to update and refresh existing copy with a friendlier style, and working with our graphic designer to improve the overall look and feel of the website;
• Assist with a variety of Marketing, Membership, Educational and External Affairs campaigns – providing both digital and creative support, whenever necessary (e.g. setting up new web pages, writing content, email marketing, sourcing images and analysing performance etc);
• Support efforts to drive traffic to the website (including PPC, Facebook Advertising and Google Ads) – and ensure that it is optimised for search engines;
• Work with colleagues, departments and our digital agency to develop new website functionality, new digital products and services - and better ways to perform tasks;
• Conduct market, competitor research, and analytics as necessary – and make recommendations based on it;
• Work with members of the team to help create or refresh RSPH marketing collateral (including member emails, display adverts, flyers and other printed materials);

Person Specification:

The ideal candidate will have 1-2 years’ experience working in a Content Management, Web Management or Digital Marketing role – with experience of:

• Website Content Management Systems (i.e. WordPress)
• Content copywriting
• Basic HTML, SEO and knowledge of digital standards
• Social Media Campaigns
• Google Analytics (or similar systems)
• Email Marketing, Customer Data Management and GDPR