Responsible to: Edinburgh Local Campaign Forum, Edinburgh MSP Group, Edinburgh Labour Group

Location: Edinburgh (remote working from throughout the UK will be considered)

Key Purpose: The Digital Organiser will lead on digital activity for the 2021 Scottish Parliament election.

Fixed Term Contract until May 6th 2021

Specific Responsibilities

• Create high quality digital content for candidates and CLPs.
• Work with campaign teams and local party activists.
• To contribute to setting the strategic direction of Edinburgh Labour’s digital activity, to enable our resources and potential to be best utilised to meet our core objectives.
• To identify specific groups of voters and create digital content which relates to these groups.
• To plan and execute a weekly/monthly digital campaign grid.
• To work with campaign teams to increase their digital knowledge and skills.

Person Specification

Experience

• Experience with digital campaigning, including developing targets and KPIs.
• Developing multi-channel digital campaigns including across Social Media, Video and Web.

Knowledge

• Online campaigning techniques.
• Knowledge of the politics of devolution.
• Knowledge of the aims and values of the Labour Party.
• Knowledge of the Labour Party’s online tools and platforms.
• Knowledge of Edinburgh (desirable).

Skills

• Excellent organisational skills.
• Ability to adapt to a changing environment.
• Excellent communication skills.
• Digital editing and design skills.
• Ability to work to tight deadlines and under pressure.
• Excellent command of the English language.
• Ability to analyse data for data-driven decision making.
• Excellent attention to detail.
• Ability to work individually.
• Ability to develop clear objectives, assess success and report back in a clear way.