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Reference: 77154

Date Added: 26 January 2021
Closing Date: 1 February 2021

Job Title: Strategy Lead

Working For: Shape History

Location: London

Salary: Base salary between £28,000-£38,000 per year, depending on experience.

Length of Contract:

Job Details


  • Planning and conducting stakeholder interviews, both with our partners directly & with any of their beneficiaries or primary stakeholders, writing up detailed notes for analysis to feed into campaign & messaging development.
  • Segmenting out audiences, & in doing so, creating personas in collaboration with our partners. This might involve leading on persona mapping workshops, to better understand the behaviours & motivations of their target audiences.
  • Undertaking research into areas of policy, advocacy, & campaigns to monitor the political environment, using this to feedback and advise internal team members and our partners. This will also involve writing up research insight reports including conducting SWOT & PEST analysis, competitor analysis, & audience prioritisation
  • Developing public affairs a& engagement strategies to further the aims & objectives of our partners in the political sphere.
  • Developing media strategies, identifying & developing hooks and opportunities for securing media coverage.
  • Supporting with writing & refining proposals for new & existing partners, as well as taking part in pitches & presenting strategic directions for consideration.
  • Writing Op-Eds or blogs for both the Shape History hub & for our partners on key issues within their sector. 
  • Drafting press releases, proof-reading, & if necessary, rewriting media statements.
  • Building relationships with both key media contacts & decision makers in the political arena on a UK, European, & global level.


  • Passionate & knowledgeable about the workings of government & parliament in the UK.
  • Proven track record and experience of developing & implementing effective public affairs strategies & influencing stakeholders.
  • Willing to roll up your sleeves during short intensive sprints to ensure success of campaigns.
  • Understand how to segment target audiences & create tailored messaging and content.
  • You’ll be comfortable with different research approaches such as stakeholder workshops, surveys, focus groups & interviews

See full job description @ shapehistory.com/careers 

Closing Date: 1 February 2021

Interview/Start Dates

We will be inviting a select few to complete a task and take part in an interview.

Application Details

Send us your CV and cover letter.
All applications should be sent to recruitment@shapehistory.com 
Following on from this, we will be inviting a select few to complete a task and take part in an interview.

Website: https://www.shapehistory.com/

Additional Notes