The Institute for Government is inviting applications for a Marketing and Analytics Manager

Digital working during the past year has opened up an enormous opportunity for the Institute, as it has for many other organisations. Alongside a step change in audio-visual capability, we are also investing in a new website, due for completion in early 2022. These new capabilities will underpin a drive to target audiences with content relevant to them, to ensure that we are maximising our reach and impact of our work. This role will pull these initiatives together by managing our CRM system and its interface with the website, supporting our marketing activity with analytics and translating the results into improved communication with our audiences.

This role will be part of the IfG’s communications team and report to the Head of Digital Marketing.

We are looking for candidates with well-developed CRM management skills and extensive experience of using excel and data analytics. If you are interested in applying but are not sure you have all the relevant skills, please do so and give us the opportunity to consider you as a candidate.

The Institute for Government is committed to supporting greater diversity and inclusion within our workforce, and to fostering an environment in which people from all backgrounds feel welcome and valued. We particularly welcome applications from ethnic minority candidates, from candidates originally from a disadvantaged socio-economic background and from candidates with a disability.

Please see our website for futher details https://www.instituteforgovernment.org.uk/job/marketing-and-analytics-manager