GENERAL

• To improve the position of Care England in all national, regional, local, and social media. This role will require planning and executing the digital and media strategy for Care England.

REQUIREMENTS 

• Develop and create a national local and regional strategy for the print and broadcast media.
• Developing a sound knowledge of the purpose of Care England‘s mission to improve the
• environment for people who provide care services.
• Develop a sound knowledge of social care issues.
• Developing good internal and external relationships with colleagues, members, and other
• key stakeholders.
• Creating a digital media calendar and managing content across all media platforms, e.g.,
• LinkedIn, Instagram, Facebook, Snapchat, etc.,
• Aligning the media strategy and our website with Care England’s digital activities and
• improving member engagement.
• Content creation, both visual and videos accompanied by copywriting for target post.
• Analysing the reach and engagement on digital media platforms and constantly working
• towards enhanced profile and engagement for Care England.
• Developing media and social media strategies with the aim of increasing awareness of Care
• England and improving member engagement and recruitment.
• Analysing the long-term impacts of Care England’s social media strategy and offering
• quarterly reports to the team outlining any necessary changes to the overall digital
• marketing plan.
• Creating captivating content for an organisation’s social media sites, which may include
• writing blogs, articles, posts, and multimedia content.
• Staying up-to-date with the latest social media trends and digital technologies.
• Developing monthly reports on emerging social media trends that will be submitted to the
• management and executive teams.
• Developing and overseeing campaigns to draw attention to Care England’s mission.
• Setting measurable goals for campaigns, measuring, and showing the Return on Investment
• (ROI).
• Monitoring and responding to member feedback, comments, and social media posts.
• Liaising with colleagues and members to create a holistic and effective online marketing
• strategy.