At Which?, our Policy team works to influence consumer issues affecting us daily. We have a fantastic opportunity for a Principal Policy Adviser to join our Digital Policy Team. Advisers think strategically to anticipate the policy agenda and develop evidence-based solutions that improve lives.

This senior role ensures digital, technology, and online markets work for consumers. You will lead policy projects, research key issues, develop recommendations, and engage with government, regulators, and industry to influence change. You will monitor emerging technologies, assess their impact, and work with the Head of Digital Policy to tackle real harms.

The role involves managing policy advisers, building stakeholder relationships, and shaping our campaigns. It is ideal for someone with strong policy experience, leadership skills, and digital expertise.

Responsibilities:

• Identify and scope new policy projects in relevant digital or technology areas, like AI, online choice architecture and digital harms
• Work with insight colleagues to gather evidence and create policy options that address consumer issues
• Support and guide Senior Policy Advisers and Policy Advisers to deliver high-quality outputs
• Build and maintain relationships with stakeholders across government, regulators, industry and civil society
• Represent Which? at conferences, roundtables and events, clearly presenting our work and its relevance

About You

• You'll bring hands-on experience from a senior policy role in government, a regulator, think tank or similar organisation. You'll have worked on digital or technology consumer issues and understand how to frame complex concepts and problems in clear, accessible ways.
• A strong track record of creating policy documents and consultation responses on digital technologies
• Skilled in analytical thinking, with the ability to assess different policy options and their likely outcomes
• Confident managing multi-team projects from start to finish, on time and to budget
• Experience supporting others as a people manager who helps their team grow and perform well