What you will do

• Oversee a varied portfolio of qualitative research projects across many topics, acting as a trusted advisor to clients. Some will be standalone, others part of wider projects with our policy, economics and polling teams.
• Take a hands-on leadership approach; be heavily involved in research design, discussion guide writing, and the analysis and write-up through to the final report.
• Moderate focus groups, immersive research projects and depth interviews, both online and in person across the country. You can expect a significant amount of domestic travel, and likely international travel too.
• Help shape the direction of the qualitative team, from new business opportunities and innovation in our offering to team growth and hiring.
• Manage and develop junior members of the team, supporting their training and professional development and quality-assuring their fieldwork and outputs.
• Oversee how qualitative research is organised across the company, from focus group recruitment and immersive planning to team processes.

Please view full job ad here: https://careers.pf.global/jobs/8608004-associate-director-qualitative-research