The Taylor Bennett Foundation's award-winning PR Training Programme is a paid, full-time 7-week training programme in Public Relations (PR) and Communications designed to equip participants with the relevant knowledge, insights and skills to work in the PR and communications industry.

The summer programme partner is Brunswick Group.

Brunswick is a critical issues firm. They advise the world’s leading companies on how to navigate the critical issues they face and engage with their critical stakeholders.

The training programme will include:

• Workshops & insights into the range of Brunswick’s work across various sectors and practice groups. This includes (not limited to) sessions on:
• An Introduction to Financial Communications
• Investor Relations and M&A
• ESG & Sustainability
• Public Affairs
• Issues and Crisis Communications
• Employability sessions to help you plan your future in the communications industry
• Present campaigns and research topics to a variety of audiences
• Masterclasses: weekly in-person masterclasses are held with a variety of agencies and in-house communication teams across a range of sectors such as Public Affairs, Financial Services, Consumer PR, Digital, Healthcare, ESG & the third sector!
• Training opportunities via the CIPR and PRCA

Throughout the programme you will build an understanding of:

• The world of business, and how this intersects with politics, media and social issues
• The role of communications in enabling successful business
• The role of a corporate advisor - bringing knowledge, experience and an ‘outside view’ to clients;

The training programme will help you to develop a number of professional skills, including:

• Research, analysis and critical thinking;
• How to write clearly, concisely and convincingly;
• How to use creative and visual tools to convey your message with impact;
• How to deliver advice in a meeting, on the phone, and via electronic communications;
• Message development - how to identify, shape and ‘sell’ your story;
• The value of listening, challenging constructively and responding to the views of others to work towards consensus and a clear way forward;
• How to manage your own reputation and develop your own professional style;