At the Knowledge Exchange Group, we organise public policy conferences and training across three brands - Westminster Insight, Policy Insight Wales, Holyrood Insight.

This role will provide an excellent opportunity to develop your B2B direct marketing skills, using a mix of marketing methods, such as email, social media, partnership working, digital marketing, SEO, advertising and contra deals.

Job Description
• To construct and deliver comprehensive marketing campaigns to attract paying delegates. This is to be achieved by, for example:
o Creating event marketing project plans
o Constructing and coordinating email campaigns
o Building and populating event websites
o Constructing direct mailing campaigns
o Data segmentation, targeting and list pulling
o Speaker liaison and negotiating contra deals, negotiating partnerships with associations, trade bodies, advertisers

Skills, Experience, and Attributes

• A university degree or equivalent.
• A year’s work experience in a B2B marketing or events-based role.
• An interest in the public sector and public policy.
• Evidence of working with data and systems.
• Excellent IT skills, including a high level of competence with Microsoft Office products, and databases.
• Copy writing skills.
• Technical aptitude, for example: design programmes such as Adobe Pro or Canva, designing templates, video editing skills, social media.
• An understanding of social media platforms from a B2B perspective.
• The ability to project manage and juggle a diverse workload. Ability to follow processes.
• Experience of working to deadlines.
• Creative and resourceful.
• A good team player: helpful, flexible and cooperative. Willing to contribute ideas to projects, and for the wider business.

https://www.westminsterinsight.com/work-for-us/