For full details please refer to the job advert on our website linked below

The Social Media and Marketing Officer will deliver high-performing digital marketing campaigns that drive supporter acquisition and engagement. Working within the charity’s Policy and Communications team, you will focus on content creation to support a broad range of charity initiatives, ranging from fundraising campaigns to promoting events including our annual conference and signature fundraising event, the Duchenne Dash, and disseminating news to our stakeholders and community.

Reporting to the Director of Policy and Communications, you will lead the execution of digital campaigns, work to strengthen our presence on social media and grow our audience to amplify our communications and marketing activity, produce impactful marketing materials, work with community representatives and ambassadors to develop case studies and support with wider marketing and communications activity.

In the role you will:

• Support the implementation and delivery of multi-channel campaigns that build awareness of Duchenne UK’s work, promote our events, projects and outputs, and support fundraising goals.
• Take responsibility for the charity’s social media channels (Facebook, Instagram, LinkedIn and TikTok), ensuring consistent engaging, and mission-led content – planning, scheduling and publishing content.
• Help manage the digital marketing content calendar and coordinate content with colleagues across the organisation.
• Create a variety of digital content, including graphics, videos, reels, stories, blogs, and newsletters.
• Monitor and, where appropriate, respond to, and engage with followers and messages.
• Manage the charity’s regular e-newsletter using tools such as Dotdigital.
• Stay up to date with trends in digital communication and identify opportunities for innovation.
• Create detailed campaign plans, including channel selection, content requirements, and delivery timelines.
• Monitor campaign performance using analytics tools and dashboards, providing actionable insights.
• Ensure staff and volunteers feel informed and inspired through engaging internal updates and on-brand messaging.
• Harness social media channels to raise the profile of the organisation and promote our work and policy positions and grow our audience on LinkedIn, Facebook and Instagram.