Specific tasks and responsibilities

• Promote, protect and enhance the reputation of ukactive with all key stakeholders.

• Copywrite press releases, reactive statements, features, comments and thought-leadership contributions for trade and national media.

• Lead a proactive and reactive press office – managing press lists and incoming journalist requests, and building meaningful connections with journalists in order to raise our profile and improve the understanding of our sector’s work.

• Develop and implement consumer and trade PR and communications plans for key ukactive audiences relating to specific projects and campaigns, such as sector development programs and National Fitness Day.

• Track all media coverage for communications campaigns, evaluate ROI, targeting and reach, and report key learnings to apply to future campaigns.

• Deliver strategic communications and guidance on emerging issues within the ukactive risk register, supporting the ukactive member Marketing and Communications network. 

• During a crisis or major incident, provide a high-quality communications and engagement service for the organisation and its members.

• Develop planning and scheduling of all communications, including a calendar that supports the organisational roadmap and sets out the strategic milestones.

• Supporting social media with key strategic messaging and plans, as well as guidance on positioning and style, to maximise impact and engagement, and ensure quality and consistency across all external communications.

• Manage ukactive newsletters and the Daily Media Review.

• Coordinate and edit digital Journal content and blog contributions from ukactive’s Strategic Partner Group.

• Support ukactive events and campaigns with proactive communications planning and multimedia content.

Essential

• Strong PR experience, either in-house or agency, or equivalent journalism experience, with a minimum of two years’ experience in a full-time role.

• Excellent written and verbal communication skills; including evidence of effective copywriting for press releases, media pitches, copyediting of features and blogs, and digital communications.

• Good media relations and a track record of effective PR results and successful campaigns in terms of objectives and ROI.