Places for London is TfL’s property company, responsible for shaping how one of the capital’s largest  development portfolios is understood, experienced and trusted. Operating in a complex public and political environment, the business brings together regeneration, housing and commercial development with a strong emphasis on brand, narrative and engagement. Its communications and marketing activity plays a critical role in building visibility, credibility and support for long-term placemaking ambitions, ensuring that what Places delivers on the ground is matched by clear, confident and consistent storytelling across London’s communities, partners and a wide range of political and community stakeholders and residents.

As Brand, Marketing and Communications Lead you will establish a newly created function, bringing together two previously separate teams to form a fully integrated marketing and communications capability for Places. You’ll set the strategic direction for all brand, marketing and internal and external communications activity for Places, operating at an organisation-wide level and ensuring alignment with the Places Strategy, wider TfL objectives and Mayoral priorities.

You’ll lead the development and stewardship of the Places brand. While consumer impact is important, this role is primarily focused on shaping perception, confidence and engagement among business, public sector, political and institutional audiences.

Acting as a trusted strategic adviser to senior stakeholders across Places and TfL, you’ll shape organisational decision-making through clear, authoritative advice and ensure communications and engagement activity is consistently joined up and outcome focused. You’ll be fully accountable for the end-to-end integrated marketing and communications strategy, including significant budget management, governance, channel and audience strategy, message coherence and creative quality. This includes ensuring a single, coherent narrative across staff, partners, communities, and political stakeholders. Leading through others you'll ensure all activity delivers measurable impact, and protects and enhances organisational reputation.

 https://london-gov.jobs2web.com/tfl/job/Victoria-Station-House-Brand%2C-Marketing-and-Communications-Lead/1349917155/